You Decide-Scenario 1 Assignment Example | Topics and Well Written Essays - 500 words

You Decide-Scenario 1 - Assignment Example The consumer goods manufactures will need to reach to this target market by introducing and developing the products that promote the healthy and fitness attributes (Lee, 2004). The young generation also needs to be addressed by providing them the goods that will help them in getting stronger and fitter. The young people need to be given guidance on finding their paths and encouraged to bring new and fresh ideas in the market. Regarding the marketers who are selling to the government, they need to tell the concerned authorities that now they have abundant human capital and they need to be utilized in the right way. Since the children are heavily dependent on their parents, the children need to be encouraged to bear their own expenses and help their parents so that they can acquire the education in timely manner and even start their families soon (Longman, 2004). According to Retherford and Ogawa (2005), the marketers need to help the government in designing the policies that will make right use of the available human capital and ensure that the aging population is given proper health benefits. The government and consumer goods’ marketers will have to create awareness in the young generation about the issues regarding proper planning and implementation of their quality education acquiring phase and early starting of their families. The growing population is a major concern for the developed countries and the number of old aged people is increasing at an accelerating rate. Lee (2004) has rightly stated that the old population is reluctant to take risks and try new ideas and hence, they are less willing to start new ventures. According to Longman (2004), the developed countries have abundant supply of human capital and it is better that the young generation is provided adequate guidance and resources so that new ventures start in the countries which will